TV / Digital / Outdoor

PROUD to BE a quiche

Be honest

Not everyone wants to be a perfect seasoned cook and spend 3 hours behind the stove. Not everyone is creative in the kitchen.

Be ambitious

For those who don't know how to cook: if a “quiche” (bad cook) makes it, it's because it uses the best pastry.

Be original

Proud to be a quiche.


+12% in unaided awareness | +23% in volume | Effie Awards France 2021 - Gold - in the Food category & Advertising Effectiveness Award