The first path is convention.
The second path is the opposite: rebellion.
The third path is honesty and ambition:
It's the road to emancipation.

This is our mission: 
to emancipate brands and individuals.
With ideas, common sense
and a family like no other.

All work

the family


An independent family between Paris, Amsterdam, London, Berlin, Montreal and Los Angeles.
Challenger Agency of the Year 2019
Innovative Agency of the Year 2021
Only independent agency to win Gold at the 2021 Effie
Top 500 Growth Champions 2023 according to Les Echos.

laurent travaille chez Josiane
Founder of Josiane
Graduated from the "Ecole Centrale", he chose to think outside the box to create his first digital agency, then a network of entrepreneurs and a free creativity festival open to all, the "Chatons d'Or". In 2014, he created Josiane, an ideas agency, then "Les Pointures" a few years later. Not having been conditioned by a traditional scheme, he followed his intuition to work on a hybrid model that builds differently.
evelyne travaille chez Josiane
Strategy Director
After graduating with an MBA in England, Evelyne entered the world of advertising through the front door: she began her career in the biggest agencies (BDDP/TBWA, Young & Rubicam) on the largest budgets (from France Telecom and Decathlon to Eurostar and Rocher Suchard). Then, she chose to continue the adventure with the most creative agency of the moment: leg, where the winning of the SFR budget invited her to join the advertiser for a few years. It's the desire to find a family spirit and unbridled creativity that will lead her to join Josiane in 2021.
jérôme travaille chez Josiane
Creative director
Graduate of the "Université Lumière Lyon 2" and the Bauhaus University in Weimar, he began his career as a copywriter at "DDB Nouveau Monde" before moving to Montreal to work for the Taxi agency. On his return to France, he worked at Ogilvy before joining TBWA Corporate as a senior copywriter and then creative director. He met Josiane in 2020 and decided to leave everything behind for her. France was shocked but eventually got used to this unnatural relationship.
véronique travaille chez Josiane
Head of Developments & communication
With a wealth of experience as key account and agency network coordinator (Euro RSCG, Proximity BBDO, Serviceplan…), today, Véronique is in charge of the agency's communication & development, and coordinates relations between the various "Josiane cities". A mission totally in line with her love of encounters, brands and ideas.
laeticia travaille chez Josiane
Administrative, financial and legal director - Happiness officer
Involved in a number of associations, Laeticia studied Art at the Sorbonne for 5 years. She then put her love of numbers to good use at the Banque Postale for 10 years. She speaks French, and has notions of Hebrew and Persian. A guarantor of Josiane's good humour and kindness, with Laeticia the maths is always right, which is why she adds glitter to the lives of the Josis family.
pierre-marie travaille chez Josiane
Senior copywriter
He worked for some of the biggest agencies such as FCB, Jean & Montmarin, CLM/BBDO and DDB, and has been responsible for numerous campaigns for brands such as Volkswagen, Aldi ("Place au nouveau consommateur") and harassment in transport for the Ministry of Women's Rights. He also worked internationally on the multi-awarded anniversary campaign for Oreo's 100th birthday in the US.
eva travaille chez Josiane
Account manager
She first worked for Havas (LVMH, EDF, Accor Hotels) and then for Serviceplan (Auchan, Saforelle). Today she is an account manager at Josiane (Guy Hoquet, Saint-Gobain, Geoxia, AliExpress) where she has rediscovered the values that are dear to her heart, such as creativity and family spirit.
louis travaille chez Josiane
Senior art director
Louis is graduated from Sup de Création in 2005 and has worked for major agencies such as Young & Rubicam, Leg, Publicis Conseil. He joined Josiane in September 2019 as a senior art director. Louis designs and forms a senior creative team with Pierre-Marie.
lisa travaille chez Josiane
Art director
Lisa is graduated from Creapôle with a master's degree in design/art direction and has worked in events and digital. She joins Josiane in January 2021 as Junior Art Director. She "touches everything" and varies projects such as INRAE, Les Petits Frères des Pauvres, Clarins, Urban Art Fair, AKAA, Sacem, GEOXIA group brands, Les Fermiers de Loué, Carrefour, Croustipate, ARPP... It's thanks to this variety of subjects that she feeds her creativity.
romain travaille chez Josiane
Romain has a degree in Global Communication from the ECS in Toulouse. Romain worked in many agencies before joining Josiane: BETC, Havas, Babel...He has been in charge of many emblematic budgets such as Leroy Merlin, Canal +, Time Out Magazine, Banque Populaire, Courses U, SNCF...His work has also earned him many national and international awards. Our Toulouse native doesn't stop there as he is also co-founder of the cosmetic brand Eponyma.
pauline travaille chez Josiane
Account manager
Pauline has a master's degree in global communication. She worked for the Ecolis group and the Coopérative Agricole Lorraine, before starting her advertising career in different agencies. For more than 4 years, she worked with various clients such as Franprix, Gémo and Babybio on the implementation of their campaigns.
fanny travaille chez Josiane
Group leader
A graduate of the HECS in Brussels, Fanny worked for several agencies such as Gloryparis, Rosbeef and DDB before joining Josiane's commercial team. The Brussels native has handled various accounts such as Nina Ricci, Paco Rabanne, Decathlon, Gémo, Nocciolata, Santé Publique France, Etablissement Français du Sang and Mcdonald's.
théo travaille chez Josiane
Art director
Théo is a tall creative, 1,m86, graduated from Créapole with a master in Visual and Multimedia Communication. He has worked in events and start-ups, and has worked for Josiane on budgets such as Carrefour, Guy Hoquet l'immobilier, Loué and Clarens.
clara travaille chez Josiane
Strategic planner
Clara holds a master's degree in communication specialising in audience research and after working for the Grenade & Sparks agency, she joined the Josiane family agency. She has been putting her "human" know-how at the service of our clients for the past 3 years.
louis travaille chez Josiane
Account manager
After 7 years of experience in advertising with some of the biggest names at Dream On, TBWA, Serviceplan, Steve, Drive and for some of the most demanding accounts (Renault, Ministry of Culture, Paco Rabanne, Heineken, Peugeot, La Halle, Leon de Bruxelles, Spontex etc.), Louis is a hard worker and efficient but also a real Swiss Army knife capable of overcoming all difficulties. A recognised expert in the sector, the multitude of awards he has won over the years are an ostentatious representation of this.
charlotte travaille chez Josiane
Project manager
A graduate of the ESCP business school, Charlotte (almost) traveled the world before being caught up by covid in 2020. After attending a marketing school in Geneva, Charlotte worked for MPublicité (Le Monde) before joining the Josiane family. She puts her sunny, boundless energy to work for the Petits Frères des Pauvres, Fermiers de Loué, Servier and Joker.
alice travaille chez Josiane
project manager
Originally from Milan, Alice has a master's degree in Brand and Innovation Management (ISCOM). After several internships in agencies and advertisers, she joins Josiane in September 2021 as an intern. She is officially hired in 2022 as Project Manager.
lou travaille chez Josiane
Strategic planner
With a Master's degree in Strategic Planning, she began her career at Extreme agency, before joining Josiane in September 2022. Her passion: finding the right consumer insights, like a detective in search of evidence.
léa travaille chez Josiane
Press relations and communication manager
Freshly arrived at Josiane in 2022, Léa has studied advertising in all its forms: from strategy to art direction, she finally finds her way into the department that encompasses (almost) everything: communication. A true spokesperson for Josiane, she works alongside Véronique to make the agency shine in France and abroad.

les Pointures

a new perspective on consulting

In 2019, Astrid et Laurent combined their experiences to create Les Pointures, a network of 100 independent expert consultants experienced in the challenges of transformation.

  • Business strategy (Corporate, CSR, Innovation)
  • Marketing strategy (platforms, 360° marketing, digital transformation)
  • Change management (business coaching, training, organisational transformation)