*[non-conformism] masculine noun: attitude of independence
from established customs and received ideas.
100% independent agency since 2014.
Challenger Agency of the Year 2019 | Innovative Agency of the Year 2021.
TOP 500 Growth Champions 2023, 2024, 2025 Les Échos (187th ).
The only French independent agency to win Gold in the film category at Cannes Lions
A design enthusiast and self-taught professional, Xan leads multidisciplinary teams to deliver projects from concept to production, no matter the timeline or budget. Print, digital, social, he gets straight to the point, avoiding time-consuming processes, and ensures seamless campaign rollouts for clients such as Innocent, Clariane, Safran, Betclic, Atol, Maison Noa, ABAF, Nobilia, and AiGot, in English, French, or Spanish.
French copywriter, UX writer, and prompt engineer, his role spans strategy, concept, and content execution, with a focus on brand consistency and storytelling, both online and offline. For the past 20 years, he has helped numerous brands find and express their unique voice, working closely with marketing teams, designers, and key stakeholders (KLM, CarNext, Eneco, European launch of the automotive brand VinFast, among others).
Born in Paris and based in Los Angeles, Martin is an advertising professional and creator of cutting-edge content productions for major brands (Orange, Sosh, Jack Daniel’s, Nike, Heineken, Live Nation, Bumble, AMG Mercedes). At just 22, he became Marketing Director for the legendary Bob Sinclar before founding a charitable brand. A vegan and passionate advocate for animal welfare, Martin combines creativity and compassion to help make the world a better place.
A marketing and communications professional with over 20 years of experience in multinational companies (Western Union, HP, Siemens), Ibtissam helps brands expand into new markets. Pragmatic and results-driven, she has extensive experience in developing and implementing international marketing and business strategies that foster sustainable growth.
Laurent won his first awards at BDPP, where he created campaigns for SNCF, Bic, Axa, BMW, Eurostar, and others. At TBWA, he managed accounts such as Clan Campbell, Michelin, and France Télécom. As head of international activities at Y&R (Kinder, Danone Waters, Black Jack), he also led several campaigns for Barilla, Alfa Romeo, and LG. After working at BDDP&Fils and the digital agency Fullsix, he joined Leo Burnett Paris, then BETC. He currently lives in the United Kingdom, where he continues to work with prestigious brands, including Chanel.
A French native who has lived in Germany for 20 years and is fully bicultural, Manuel specializes in marketing and digital strategies for the French-German market after 25 years of international management experience (M6 Web, Sopexa Germany, Agence alimentaire, and more). He currently oversees the social media strategy for STAUB in France and Germany (culinary sector).
Roo is a strategist who has led campaigns for organizations ranging from United Biscuits to government initiatives on healthy eating, in London and New York, while supporting international clients such as Microsoft and EY.
Both creative and strategic, Seb specializes in brand communication, design, and strategic storytelling. He worked at Heye/DDB (McDonald’s global agency), then at BBDO Cape Town, KEKO, and Saatchi & Saatchi (for Porsche, BMW, and Sixt). He now advises numerous clients in Germany and France (Tignes, Lafuma Mobilier, and the NGO Social Sneakes). Awards : Cannes Lions, ADC Germany, Red Dot, and counting.
A French copywriter based in Montreal since 2002, he began his career in Paris at DDB, BBDO, and Publicis, before spending nearly 10 years at renowned Quebec agencies such as Cossette, Taxi, and Bleublancrouge. He is also dedicated to filmmaking : his short films have been selected for over 400 festivals worldwide, earning more than thirty awards.
Copywriter turned Art Director and Designer, Ian is passionate about creating ideas that truly make an impact. He has led creative teams in London, New York, and Amsterdam (at JWT, Ogilvy, Publicis, and Wunderman Thompson), winning numerous Cannes Lions and D&AD Pencils.
With 30 years of experience in France, Australia, and the United States, Patrick champions a vision of advertising that is strategic, bold, and respectful of people’s intelligence. He began his career at Y&R in Paris, then went on to work with Cossette, BBDO, Sid Lee, and Taxi in Canada. His impressive creative portfolio includes brands such as Bell, GM, Nike, Pink Lady, Nomad, Club Med, Dodge, Mini Cooper, Telus, Bombardier, and Reitmans, along with numerous prestigious awards (Cannes Lions, Epica, Effie, and more).
Non-conformism also means expanding internationally, while remaining on a human scale: since 2022, we have been building a ‘micro network’ to get closer to our international customers and their customers.