WE BELIEVE IN non-conformism.*
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*[non-conformism] masculine noun: attitude of independence
from established customs and received ideas.
work
people
100% independent agency since 2014.
Challenger Agency of the Year 2019 | Innovative Agency of the Year 2021
4th most creative independent agency in France according to Limelight (12th including major groups)
TOP 500 Growth Champions 2023, 2024, 2025 Les Échos (187th ).
virginie
Managing director
Over the last 20 years, Virginie has built up a wealth of experience as an account director, then global associate director, in agencies such as Marcel (SK-II global, Groupama, Belvedere), Rosapark (Perrier global, Lapeyre, Freenow, Marionnaud Europe, GRDF, Acadomia) and BDDP (Caisse d'Epargne, Darty, Lustucru, Michelin global, Sanofi).
Vinie (Virginie)
Traffic creation
Vinie began her career as an assistant photographer for Hermès. She went on to work as a creative trafficker at agencies such as BBDO Corporate, Young & Rubicam, Publicis Conseil, Rosa Paris and BETC. After five years as a freelance agent at Creativlink, she returned to her first love with Josiane. Vinie has made creative traffic her real playground. She's not afraid of creative organisation and management; on the contrary, it motivates her. A sportswoman at heart, she juggles wakeboarding, cycling and surfing, and took part in the Raid Amazones in 2015.
lilou
Project manager
After honing her skills at DDB Paris and ROSA PARIS on accounts like Parions Sport and McDonald's France, Lilou set sail for a three-month adventure in Argentina before landing at Josiane as a Project Manager. Today, she orchestrates campaigns for Talan, Cabaia, and Gibaud with the same precision and rhythm as behind her turntables.
jérôme
Creative director
Graduate of the "Université Lumière Lyon 2" and the Bauhaus University in Weimar, he began his career as a copywriter at "DDB Nouveau Monde" before moving to Montreal to work for the Taxi agency. On his return to France, he worked at Ogilvy before joining TBWA Corporate as a senior copywriter and then creative director. He met Josiane in 2020 and decided to leave everything behind for her. France was shocked but eventually got used to this unnatural relationship.
evelyne
Strategy Director
After graduating with an MBA in England, Evelyne entered the world of advertising through the front door: she began her career in the biggest agencies (BDDP/TBWA, Young & Rubicam) on the largest budgets (from France Telecom and Decathlon to Eurostar and Rocher Suchard). Then, she chose to continue the adventure with the most creative agency of the moment: leg, where the winning of the SFR budget invited her to join the advertiser for a few years. It's the desire to find a family spirit and unbridled creativity that will lead her to join Josiane in 2021.
charlotte
Project manager
A graduate of the ESCP business school, Charlotte (almost) traveled the world before being caught up by covid in 2020. After attending a marketing school in Geneva, Charlotte worked for MPublicité (Le Monde) and VMLY&R before joining the Josiane family. She puts her sunny, boundless energy to work for the Petits Frères des Pauvres, Fermiers de Loué, Servier and Joker.
eva
Account manager
She first worked for Havas (LVMH, EDF, Accor Hotels) and then for Serviceplan (Auchan, Saforelle). Today she is an account manager at Josiane (Guy Hoquet, Saint-Gobain, Geoxia, AliExpress) where she has rediscovered the values that are dear to her heart, such as creativity and family spirit.
laurent
Founder of Josiane
Graduated from the "Ecole Centrale", he chose to think outside the box to create his first digital agency, then a network of entrepreneurs and a free creativity festival open to all, the "Chatons d'Or". In 2014, he created Josiane, an ideas agency. Not having been conditioned by a traditional scheme, he followed his intuition to work on a model that builds differently. Laurent also chairs the AACC's Independent Agencies Club.
léa b.
Copywriter
Graduated from Sup de Pub, Léa crafts words that leave a mark and ideas that make an impact. Since joining Josiane, she has sharpened her pen and mind on accounts like Petits Frères des Pauvres, Rakuten, and Bonux. A true digital native, she keeps one eye on trends and the other on her cup. Because a great idea needs to be nurtured… and sometimes, it needs to steep.
véronique
Head of Developments & communication
With a wealth of experience as key account and agency network coordinator (Euro RSCG, Proximity BBDO, Serviceplan…), today, Véronique is in charge of the agency's communication & development, and coordinates relations between the various "Josiane cities". A mission totally in line with her love of encounters, brands and ideas.
alice
project manager
Originally from Milan, Alice has a master's degree in Brand and Innovation Management (ISCOM). After several internships in agencies and advertisers, she joins Josiane in September 2021 as an intern. She is officially hired in 2022 as Project Manager.
louis
Senior art director
Louis is graduated from Sup de Création in 2005 and has worked for major agencies such as Young & Rubicam, Leg, Publicis Conseil. He joined Josiane in September 2019 as a senior art director. Louis designs and forms a senior creative team with Pierre-Marie.
léa r.
Project manager
Since childhood, Léa has been passionate about advertising. With a degree in digital transformation from ISCOM, she joined the Josiane adventure two years ago. Always committed and full of ideas, she has already made her mark on great projects for Adagio, Bonux, and Motul.
laeticia
Administrative, financial and legal director - Happiness officer
Involved in a number of associations, Laeticia studied Art at the Sorbonne for 5 years. She then put her love of numbers to good use at the Banque Postale for 10 years. She speaks French, and has notions of Hebrew and Persian. A guarantor of Josiane's good humour and kindness, with Laeticia the maths is always right, which is why she adds glitter to the lives of the Josis family.
romain
Copywriter
Romain has a degree in Global Communication from the ECS in Toulouse. Romain worked in many agencies before joining Josiane: BETC, Havas, Babel...He has been in charge of many emblematic budgets such as Leroy Merlin, Canal +, Time Out Magazine, Banque Populaire, Courses U, SNCF...His work has also earned him many national and international awards. Our Toulouse native doesn't stop there as he is also co-founder of the cosmetic brand Eponyma.
léa r.
Press relations and communication manager
Freshly arrived at Josiane in 2022, Léa has studied advertising in all its forms: from strategy to art direction, she finally finds her way into the department that encompasses (almost) everything: communication. A true spokesperson for Josiane, she works alongside Véronique to make the agency shine in France and abroad.
pierre-marie
Senior copywriter
He worked for some of the biggest agencies such as FCB, Jean & Montmarin, CLM/BBDO and DDB, and has been responsible for numerous campaigns for brands such as Volkswagen, Aldi ("Place au nouveau consommateur") and harassment in transport for the Ministry of Women's Rights. He also worked internationally on the multi-awarded anniversary campaign for Oreo's 100th birthday in the US.
lou
Strategic planner
With a Master's degree in Strategic Planning, she began her career at Extreme agency, before joining Josiane in September 2022. Her passion: finding the right consumer insights, like a detective in search of evidence.
lisa
Art director
Lisa is graduated from Creapôle with a master's degree in design/art direction and has worked in events and digital. She joins Josiane in January 2021 as Junior Art Director. She "touches everything" and varies projects such as INRAE, Les Petits Frères des Pauvres, Clarins, Urban Art Fair, AKAA, Sacem, GEOXIA group brands, Les Fermiers de Loué, Carrefour, Croustipate, ARPP... It's thanks to this variety of subjects that she feeds her creativity.
clara
Strategic planner
Clara holds a master's degree in communication specialising in audience research and after working for the Grenade & Sparks agency, she joined the Josiane family agency. She has been putting her "human" know-how at the service of our clients for the past 5 years.
cities
Non-conformism also means expanding internationally, while remaining on a human scale: since 2022, we have been building a ‘micro network’ day by day to get closer to our customers and our customers' customers.