VinFast
360° launch from 2022 - Europe (focus France, Germany, Holland)
Social media, Influence, Experiential.
PRE-BOOKING CAMPAIGN
The idea : NFT for reals. Pre-reserve your VinFast with a NFT and get it for real.
european LAUNCH of the ELECTRIC future
Results
Most active brand on social media at the Paris Motor Show.
Social media engagement multiplied by 100 in 10 month.
Paris Motor Show
The idea: Hack the Paris Motor Show by pretending to be an Italian manufacturer.
Influence
The idea : The European Reelveal, a 100% reels european campaign from Oslo to Hanoï, through Paris, Amsterdam, Berlin...
IRONMAN
Ironman 2023 partnership
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