Activation : #WomenToFollow
360° support - Digital / Print / Activations
How do you turn a small billboard media budget into an activation that generates over 100 impressions?
The idea: desfemmesàsuivre.com.
A public consultation platform to feminise metro stations in preparation for the 60 new stations to be created by 2024.
Top/Com - Gold
Top/Com - Corporate Business Grand Prize
5 millions € in earned média (PR, influence)
