Un Jour Ailleurs
360° support - Digital / Print / Activations
#WomenToFollow
Be ambitious
How do you turn a small billboard media budget into an activation that generates over 100 impressions?
The idea
desfemmesàsuivre.com. A public consultation platform to feminise metro stations in preparation for the 60 new stations to be created by 2024.
Results
Top/Com - Gold | Top/Com - Corporate Business Grand Prize | 5 millions € in earned média (PR, influence)
