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The idea : If you don’t know Vinfast, you’re probably not one of the pioneers.

360° launch from 2022 - Europe (focus France, Germany, Holland) / Social media, Influence, Experiential.

Most active brand on social media at the Paris Motor Show.
Social media engagement multiplied by 100 in 10 month.

PRE-BOOKING CAMPAIGN

The idea : NFT for reals. Pre-reserve your VinFast with a NFT and get it for real.

Paris Motor Show

The idea: Hack the Paris Motor Show by pretending to be an Italian manufacturer.

Influence

The idea : The European Reelveal, a 100% reels european campaign from Oslo to Hanoï, through Paris, Amsterdam, Berlin...

IRONMAN

  

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