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The idea: growing old concerns us all.

360° support since 2019 - TV / Digital / Radio / Advertising / Activations 

Top/Com - Gold 
PHNX Awards - Bronze 
La Nuit des Rois - Gold & Coup de Coeur 
Deauville Green Awards - Silver 
Care Awards - Shortlist
Act Responsible - Top 5 socially responsible campaign 2022
Care Awards - Shortlist
Com-Ent - GOLD, public interest campaign
TOPCOM Corporate Business - Silver, public interest campaign
Stratégies Digitales Grand Prize - GOLD

 

Presidential campaign

The idea: #aginghasafuture.

Between the two rounds of the presidential campaign.

Response to hateful tweets about the elderly, tracing the history of the presidential campaign between the two rounds.

Campaign on the intimate and sexual life of people over 60.

The idea "Don't reduce our elders to our cliches".


Epica Awards - shortlist

Case "Don't reduce elders to our clich├ęs"

   

 

Campaign October 1st, 2020.

The idea: the last quarter.