360° launch from 2022 - Europe (focus France, Germany, Holland) / Social media, Influence, Experiential.
Most active brand on social media at the Paris Motor Show.
Social media engagement multiplied by 100 in 10 month.
The idea : NFT for reals. Pre-reserve your VinFast with a NFT and get it for real.
The idea: Hack the Paris Motor Show by pretending to be an Italian manufacturer.
The idea : The European Reelveal, a 100% reels european campaign from Oslo to Hanoï, through Paris, Amsterdam, Berlin...