Vinfast
360° launch from 2022 - Europe (focus France, Germany, Holland) / Social media, Influence, Experiential.
Most active brand on social media at the Paris Motor Show.
Social media engagement multiplied by 100 in 10 month.
PRE-BOOKING CAMPAIGN
The idea : NFT for reals. Pre-reserve your VinFast with a NFT and get it for real.
Be honest
VinFast is an unknown brand, among a host of new players. Only a few daring insiders are likely to take an interest in the brand.
Be ambitious
VinFast is a crazy gamble (a factory in 18 months, pre-resas in NFT, working with the biggest names, etc.). Let's reawaken our targets' taste for daring.
Be original
Get ahead of time.
Paris Motor Show
The idea: Hack the Paris Motor Show by pretending to be an Italian manufacturer.
Influence
The idea : The European Reelveal, a 100% reels european campaign from Oslo to Hanoï, through Paris, Amsterdam, Berlin...
IRONMAN
